How the work moves
A visible sequence keeps questions, responsibilities and decisions connected.
01 · Frame
The brief becomes a shared question with clear audience, context, constraints and success conditions.
02 · Explore
A small number of distinct directions make the strategic and creative choices visible.
03 · Build
The selected direction becomes a system, tested through the actual formats and content it must carry.
04 · Release
Final files, rights, version logic and team guidance are prepared as part of the delivery.